New leads
Record grain: contact
Date basis: Contact created date
Rules: Validated lead definition; contacts without it use New contacts
Sales · Google Sheets sample
GoHighLevel Leads & Sources report template
Understand where recorded leads came from and how many have linked opportunities. This view helps a team inspect attribution coverage before making decisions from a source ranking.
Leads & Sources
Invented sample · Fixed as of October 13, 2026 · USD · America/Chicago
Change filters to explore the sample locally. No account connection.
New leads8Contact created date
New opportunities10Opportunity created date
Leads linked to opportunities8Lead-created cohort; current relationships
Unknown source1Contact created date
New leads over time
2026-10-01–2026-10-13 · Daily · Contact created date
View chart data
| Group | Value |
|---|---|
| 2026-10-01 | 1 |
| 2026-10-02 | 1 |
| 2026-10-03 | 1 |
| 2026-10-04 | 1 |
| 2026-10-05 | 1 |
| 2026-10-06 | 1 |
| 2026-10-07 | 1 |
| 2026-10-08 | 0 |
| 2026-10-09 | 1 |
| 2026-10-10 | 0 |
| 2026-10-11 | 0 |
| 2026-10-12 | 0 |
| 2026-10-13 | 0 |
Leads by source
View chart data
| Group | Value |
|---|---|
| Google Ads | 4 |
| Website | 2 |
| Referral | 1 |
| Unknown | 1 |
| Source | New leads | With linked opportunity | Current won outcomes | Recorded won value | Attribution coverage |
|---|---|---|---|---|---|
| Google Ads | 4 | 4 | 1 | $2,750 | 4/4 |
| Website | 2 | 2 | 0 | $0 | 2/2 |
| Referral | 1 | 1 | 1 | $1,700 | 1/1 |
| Unknown | 1 | 1 | 0 | $0 | 0/1 |
What the metrics mean
New opportunities
Record grain: opportunity
Date basis: Opportunity created date
Rules: One record per opportunity
Leads linked to opportunities
Record grain: contact
Date basis: Lead-created cohort; current relationships
Rules: Each contact once, regardless of number of opportunities
Unknown source
Record grain: contact
Date basis: Contact created date
Rules: Blank selected source retained as Unknown
Required data and boundaries
- Contacts
- Opportunities
Source labels describe recorded CRM information. Unknown sources remain visible, and linked-opportunity outcomes do not establish advertising ROI.
Lead-created cohort; downstream outcomes reflect current status, regardless of outcome date. Multiple deals retain opportunity grain. Source describes recorded attribution; no marketing ROI.
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